Another source is trade magazines. The magazine The Trader was the place where all the wholesalers in the UK advertised twenty years ago and all the wholesalers were in it. The trouble with The Trader today is that it has long gone out of fashion, has far less pages, and the only wholesalers who advertise in it are the same ones that we were discussing above. The newer and upcoming wholesalers simply don’t advertise in it, so it is not even worth the cost of buying a copy.
Sometimes it may be worth going to one of the trade fairs such as the Harrogate Home and Gift Fair, but only to see what new lines may be available, not to buy. Not every wholesaler will be there by any means, but you can get some good ideas latest bracelet designs
The place where you will find the best resources is online. The number of new wholesalers online is increasing by the month and here you will often find lines that are new and exciting and that you may not be able to find anywhere else. In many instances the wholesalers who are online do not have an offline showroom at all, and the quality and style of the jewellery they are selling has to be good enough to sell itself. There are plenty of other wholesalers online, many selling similar items at similar prices, so it is worth searching around.
To date, there is only a small percentage of retailers who have started to purchase online, so if you want to sell jewellery in Sidmouth and you do that you will be the jeweller’s that has the most exciting new lines in your shop. It is worth spending some time searching on Google since the wholesalers that are on the first page may only be there because they have hired an SEO company to use keywords to get them there. Only 10% of visitors ever go on to the second or third page of Google, so it is worth your while to do so because you may find some real gems – of wholesalers, as well as their stocks.